Greenfish Blog

In a time where the word sustainable is been used in so many contexts by so many people and large corporations it gets difficult to separate what is truly low impact vs destructive to our planet and oceans. Transparency and the sharing of information to consumers is a way in which one can make a decision based on facts.  We have come up with a Greenfish Eco Rating system that will share some information on your products so you can be empowered to make a choice that suits your beliefs. Every item on our website receives a Greenfish Eco Rating...

MYTH BECOMES REALITY Fishing at Mount Vema, the stuff of legends   By Ryan Nienaber   WHEN you mention Mount Vema to Cape Town yellowtail fishermen, it’s akin to mentioning a unicorn to a small child. This is the place where everything is possible. Dreams of 50kg-plus yellowtail can easily become a reality, and from what I have now seen this area may well hold the biggest yellowtail in the world. The sea mount is located 525nm due west of Cape Town, and rises from 5 000m to 26m in a matter of metres. The bank itself extends for several...

In a world where information, true and false, is at our fingertips, and where we make decisions based on the information plated in front of us, it’s very easy to get caught up in a moment and be lead down an emotional rollercoaster that the producer of a film is laying in front of you. The latest Netflix documentary Seaspiracy regarding the ocean that is getting lots of media attention, although being heavily one sided, does a great job of creating awareness that we do need to do something towards our ocean’s health for it to be able to sustain itself...

Snoek   Snoek fishing is where I started making pocket money as a school boy in Table Bay. It is a tradition and starting point for most handline fishermen on the west coast, and the “Snoek run” is synonymous with the South African fishing industry. Little did I know at the time that this would become the early foundations of Greenfish. Snoek is a staple income for many of the coastal communities. More boats go out to target this species than any other species in the Western Cape.  The local jobs created are tenfold and the secondary job creation is clearly evident, from...

In all other instances we choose our partners and suppliers with exceptional care. Above all our commitment is to quality, traceability and transparency.The oceans are our livelihood and passion. Greenfish is invested in continually reducing impact, educating consumers and protecting this natural abundance. All of the suppliers we work with share this ethic. When we buy, we buy directly from the producer or harvester. All Greenfish products are traceable directly to their origin.None of our products are subject to harmful CO2 or chemical treatments.These strong, direct connections and our continued, hands-on harvesting practice differentiates Greenfish from our competitors. Where possible...