Greenfish Blog — behind the scenes

In a world where information, true and false, is at our fingertips, and where we make decisions based on the information plated in front of us, it’s very easy to get caught up in a moment and be lead down an emotional rollercoaster that the producer of a film is laying in front of you. The latest Netflix documentary Seaspiracy regarding the ocean that is getting lots of media attention, although being heavily one sided, does a great job of creating awareness that we do need to do something towards our ocean’s health for it to be able to sustain itself...

Snoek   Snoek fishing is where I started making pocket money as a school boy in Table Bay. It is a tradition and starting point for most handline fishermen on the west coast, and the “Snoek run” is synonymous with the South African fishing industry. Little did I know at the time that this would become the early foundations of Greenfish. Snoek is a staple income for many of the coastal communities. More boats go out to target this species than any other species in the Western Cape.  The local jobs created are tenfold and the secondary job creation is clearly evident, from...

In all other instances we choose our partners and suppliers with exceptional care. Above all our commitment is to quality, traceability and transparency.The oceans are our livelihood and passion. Greenfish is invested in continually reducing impact, educating consumers and protecting this natural abundance. All of the suppliers we work with share this ethic. When we buy, we buy directly from the producer or harvester. All Greenfish products are traceable directly to their origin.None of our products are subject to harmful CO2 or chemical treatments.These strong, direct connections and our continued, hands-on harvesting practice differentiates Greenfish from our competitors. Where possible...

Greenfish has always swum upstream and pushed the envelope in terms of fresh fish home delivery on the same day - quality, service, species and seasonal catches are all top priorities. We reintroduced live abalone to home users and now offer you the first certified Norwegian salmon in South Africa.While our current Norwegian salmon is excellent and is coming from a certified farm that works closely with nature, they have also started a line of organic salmon. We are now pleased to bring you both options and give you the choice of what suits your lifestyle the best.Our ~2kg fresh...

Traditionally salmon farms have carried a poor reputation with regards to environmental impact, feed, antibiotics and by products. This, coupled with the carbon footprint of air freight, have been a major factor as to why Greenfish not stocked the product previously. Local Ocean Trout This local hero has been well received by many of our happy customers, and has been a great local alternative to imported salmon.  We are however facing some challenges with the small-scale farming operator we are working with.  The seals in the area have found the taste of this local delicacy so irresistible that they devised...