Greenfish Blog — our passion

Green fish with a story  It’s 11pm and I’m climbing into bed after doing the tackle prep, readying the lines and lures and ensuring the boat is ready.  I set my alarm for 2am for the days fishing.  I’ve done this a thousand times yet I cannot fall asleep as the excitement of the day ahead mounts in my head - the endless possibilities of tomorrow and the hope of a great catch.  A fisherman is the ultimate optimist; tomorrow will always be a better day with a bigger catch, so we keep pushing day after day, chasing that feeling...

Due to its geographic location, Cape Town lends itself perfectly to world class tuna fishing. The warm Mozambican current that runs down the east coast, overlapping with the cold Benguela current that moves down the west coast, brings with it an abundance of nutrients and baitfish. This upwelling, along with the hake long lining and trawling, congregated contours and depths are all contributing factors to why tuna congregate here. The typical season tuna starts in October and is brought on after a good strong blow by the south-easterly wind which drives the warm currents closer to shore. The first half...

In a time where the word sustainable is been used in so many contexts by so many people and large corporations it gets difficult to separate what is truly low impact vs destructive to our planet and oceans. Transparency and the sharing of information to consumers is a way in which one can make a decision based on facts.  We have come up with a Greenfish Eco Rating system that will share some information on your products so you can be empowered to make a choice that suits your beliefs. Every item on our website receives a Greenfish Eco Rating...

Snoek   Snoek fishing is where I started making pocket money as a school boy in Table Bay. It is a tradition and starting point for most handline fishermen on the west coast, and the “Snoek run” is synonymous with the South African fishing industry. Little did I know at the time that this would become the early foundations of Greenfish. Snoek is a staple income for many of the coastal communities. More boats go out to target this species than any other species in the Western Cape.  The local jobs created are tenfold and the secondary job creation is clearly evident, from...

In all other instances we choose our partners and suppliers with exceptional care. Above all our commitment is to quality, traceability and transparency.The oceans are our livelihood and passion. Greenfish is invested in continually reducing impact, educating consumers and protecting this natural abundance. All of the suppliers we work with share this ethic. When we buy, we buy directly from the producer or harvester. All Greenfish products are traceable directly to their origin.None of our products are subject to harmful CO2 or chemical treatments.These strong, direct connections and our continued, hands-on harvesting practice differentiates Greenfish from our competitors. Where possible...